The Eugene. Welcome to the You Generation
The complete redevelopment of the Hudson Yards area has been one of New York City's most highly anticipated projects, and one that New World Group is proud to be a part of. Being selected to bring the residential portion of Manhattan West to life was a challenge of passion and creativity; a mission to bring The Eugene to the forefront of the excitement through innovative marketing campaigns and promotional items. New World Group developed the all encompassing "Welcome To The You Generation" tagline, which then led to a sophisticated, high-end collateral and marketing package, dynamic email blast marketing campaigns, a pop-up shop complete with an interactive customer kiosk and the implementation of a robust advertising campaign canvassing New York City.