With this boutique residential collection located on Hoboken’s West Side, we had the dual task of branding both a building and a neighborhood. How to combine the hallmarks of West Side life with HBKN style? - by positioning 7 Seventy House as more than a place to live, but a way of life. By combining a fresh, vibrant creative effort with local and resident testimonials we were able to help convey something altogether new: the ability to be a part of something bigger.