It’s one thing to go viral. It’s another thing to go Deadpool/Wolverine viral…and we’ll never be the same! Leading the initiative across multiple platforms for this dynamic duo’s groundbreaking release, our promotional slate included everything from cross promotions with Aviation Gin, DiGiorno Pizza, Heineken and Jack in the Box to the hottest theatrical get of the year…the now infamous Come Together Charm Necklace blind packaged in plastic "easter" eggs and distributed (with a special Deadpool/Wolverine coin!) through claw style prize machines nationwide.